September 2, 2015 – We recently renovated Hardwick.com to add new functionality and a keener design aesthetic. Roger Aasheim, noted photographer, motion animator and graphic designer, reshot all of the products for the website. New product photography includes details of the buttons, sleeves, shoulder and front silhouette. In addition to the refreshed look there is new increased functionality through out the site. These UX improvements were done by UX developer, designer and marketing professional, Brandy A. Smith. New features include, dropdown navigation, a widescreen slideshow, product description and marketing automation, blog design, responsive multi-screen design and many other ecommerce improvements. These improvements were all done under the direction and design of Jake Cremer, Brand Director and Digital Strategist.