Surviving the Great Depression and Two World Wars

During the Great Depression and the second World War, Hardwick altered production to stay afloat amid highly uncertain waters. When America’s soldiers left to fight the Axis powers in WWII, Cleveland mothers pulled their youngest sons and daughters to the Hardwick Woolen Mill in wagons to pick up fabric. The women would take the material home for sewing, then load it up in their wagons (along with their youngsters), and wheel the finished product back to the Mill for payment.

 Hardwick likely would not have survived without the graceful and grit-tough homemakers on the home front. Without them, the smoke stack that stands tall at the old Mill would not be quite the monument to American strength that it is today. These women were the nurses of Hardwick, mending the holes left in our company’s workforce by our nation’s need for warriors.

It wasn’t enough to keep American industry healthy, however. Hardwick altered production to make military uniforms during those tumultuous years of war in the early and mid Twentieth century. When our company was working to make civilian clothes, it was also directly involved in the war efforts across the Atlantic and Pacific.

Luckily, the hard-working women of Cleveland, Tennessee were willing to pull double duty to get Hardwick wool “from the sheep’s back to the clothing rack.”

Hardwick Clothes is an American company because it was founded in America, it manufactures in America, and it has American fight in its blood. While the men of Cleveland fought to keep America free, their wives fought to keep American industry strong.

Sewn in the South since 1880

Brandy Smith
Brandy Smith